Meet the Team

Ashwin Sodhi

Owner, CEO

Ashwin leads teams to craft empathetic content and build brand love. For more than 12 years, he has consulted with top companies to create emotive, people-centric experiences for web, mobile and conversational interfaces. Along the way, he's been fortunate to work alongside the talented people at Airbnb, UBER, Visa, Twitter, CapitalOne, Intuit, Google, and more.

Holly Rich

Staff Content Designer

Jared Fernley

AI Behavior Designer

Christina Nee

Staff Content Designer

Chris Fredbeck

Conversation Designer

Megan Monserez

Staff Content Designer

Amy Trang

Staff Content Designer

Melissa Dreyer

Content Designer

Madelyn Driver

Conversation Designer

Jason Currie

Content Designer

David Ngo

Content Designer

Pedro Suarez

Recruiter

‍Kevin Pichinte

Lead AI Consultant

Join Us

Brand Copywriter, AI Search

We're seeking a brand copywriter with an ear for tone, comfort with evaluating AI output, and a track record of crafting pristine, brand-forward microcopy that makes interfaces come to life.
  • 12-month contract (1099, fully remote)
  • up to 40 hours per week
  • Starts November 2026
See full job listing

Lead AI Behavior Designer

Train a customer support agent to have people-first and brand-safe interactions that solve real-time issues for a global product that reaches millions.
  • 8 month contract (1099 only)
  • 40 hours per week
  • fully remote
See full job listing