Data-driven storytelling leads to $12M increase in Twitter ad revenue

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Each new ad-product release upped the ante for Twitter's business marketing team. To hit their aggressive engagement and ad-revenue goals, Twitter partnered with us to deliver content that would help advertisers—and their numbers—keep pace. We wrote articles announcing product launches, translating features into the direct value they would provide advertisers. Charts and pages of research were distilled into illustrative examples that championed the success of early adopters, combining data with story to prove the effectiveness of new ad types. The result was a cohesive, 360-degree picture of Twitter's latest advertising opportunities and an spike in revenue that exceeeded the team's targets.

One post = 500 retweets + 1000 likes + 8K impressions + $12M quarterly revenue increase




‣ product announcements

‣ research articles

‣ case studies

​‣ ​social media posts


#blog writing #website content ​#social posts