Bringing a voice-based fitness coach to life

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Voice interfaces are the ultimate stress test of a brand's voice. Does it fall flat or come to life? Consulting with fitness and engineering experts, we established a vibrant personality for Vi, a running coach who adapted her dialog across the key moments of a runner's journey.​The resulting 700+ conversation prompts played off intelligent contextual triggers to create a dynamic, personalized experience. From motivational content to in-studio directing, we helped deliver a voice interface that kept up with runner's fast-paced lives.

700+ voice interface prompts




‣ voice interface prompts

‣ voice & tone guidelines

‣ companion UX copy

​‣ ​voice direction


#voice interface #product copy ​#editorial strategy