Its brand helped build cities. But over the years, it hadn't built much love with its users. In interviews, customers described their relationship with the brand as "a necessary evil."

​To rewrite the narrative, we turned the spotlight on Autodesk's customers, capturing customer stories and broadcasting them front and center on the homepage. Supporting social media campaigns showcased the game-changing things people were doing with Autodesk software. Slowly, the conversation started shifting from software you couldn't avoid to tools that you couldn't build the future without.

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