Building brand love by celebrating Autodesk's customers

Its brand helped build cities. But over the years, it hadn't built much love with its users. In interviews, customers described their relationship with the brand as "a necessary evil."

​To rewrite the narrative, we turned the spotlight on Autodesk's customers, capturing customer stories and broadcasting them front and center on the homepage. Supporting social media campaigns showcased the game-changing things people were doing with Autodesk software. Slowly, the conversation started shifting from software you couldn't avoid to tools that you couldn't build the future without.

#isubscribe to the idea that small businesses can make a big difference




‣ social media strategies

‣ storytelling

‣ user interviews

‣ ​web content


#blog writing #editorial strategy ​#website content