Conceptualizing an Apple campaign ​where people contribute to the narrative

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Apple is not a brand known to brag. When they brought in the team at Sequence, they wanted help envisioning a campaign that marked the anniversary of one of their most successful products. We conceptualized ideas that extended their brand gracefully. Using Apple’s declarative and understated voice, we created taglines and consumer-facing messaging that celebrated the brand by celebrating the people who use it.




‣ ​taglines and copy concepts

‣ ​feature names


#website content ​#social posts